Ecommerce & brand work
Brand Standards & Marketing Design
Organized a K-12 education technology company's brand standards and created a marketing catalog and product collateral that clarify its solutions.
Brand standards · Print & digital marketing · 2015 – Ongoing
From brand standards to consistent marketing
A dependable reference for a growing identity.
This client brought me in to organize its established visual identity into a practical brand standards guide. From there, I've continued to support its marketing and product-communication needs across print and digital touchpoints.
Working within the company's existing master identity, I organized clear guidance for logo use, color, typography, photography, and program marks. The guide gives the team a dependable reference for keeping future materials cohesive as new products and marketing needs are introduced.
Brand standards guide organizing identity usage, visual direction and program-mark application.
Marketing materials that make complex offerings clear
Clean hierarchy for detailed, K-12 sales content.
Education software and professional services can involve substantial information. I apply the visual system across sales and marketing materials, balancing detailed content with clean hierarchy, purposeful visuals, and straightforward messaging for school district decision-makers.
Product one-sheets communicating key features, benefits and a clear next step.
An ongoing creative partner
A decade-plus working relationship.
This client continues to bring brand-standard, marketing, trade-show, video, and product-identity needs to a creative partner who understands the organization and can extend its visual system across print and digital platforms.