Ecommerce, Brand & Packaging Design
Shopify, packaging, brand and print design for growing companies.
I'm an independent designer with 25+ years of experience and a BFA, running ongoing creative support for ecommerce, wellness and consumer brands — Shopify stores, Klaviyo email, packaging, brand identity and print. I've also done work for larger companies including American Express, IBM, Hilton, Snap-on Tools and Golden Nugget Casino.
This work runs under Eyefour Design, alongside Eyefour Hospitality, my restaurant and bar marketing practice, and mostly comes through Upwork, Contra and referral.
Shopify Ecommerce & Email Design
Shopify · Klaviyo · Packaging · Social
Trade Show Graphics & Product Identity
Exhibit graphics · Product identity
Brand Standards & Marketing Design
Brand standards · Print & digital marketing
Product Packaging Design
Consumer packaging · Print production
Areas of work
Where I focus outside of hospitality.
Ecommerce & Shopify
Storefront design, UX and product storytelling for Shopify brands.
Email & lifecycle
Klaviyo campaign and flow design, built around how a lifecycle program actually converts.
Brand & identity
Logo, identity systems and packaging design for founder-led brands.
Print & campaign
Catalogs, postcards, signage, paid-social creative and other campaign materials.