Ecommerce & brand work
Product Packaging Design
Packaging design for licensed, wellness, pet and natural-haircare products, created for clear shelf presence and real-world production.
Packaging · Print production · Multiple brands
Packaging designed for the real world
More than it needs to look good.
Packaging has to make the product clear, carry the brand through a physical format, and work reliably from concept through production.
Across licensed products, wellness supplements, pet products and natural haircare, I've created packaging that gives each product a distinct presence while keeping product information clear and easy to navigate.
A visual approach built around the product
Each category calls for a different balance.
Each category calls for a different balance of information, personality and trust. One supplement line uses a clean, clinical-wellness presentation, while a pet-wellness brand takes a more approachable, flexible-pouch format.
Supplement packaging for a clinical-wellness brand.
Calming and relaxation support packaging for a pet wellness brand.
Systems that extend across a product line
One cohesive system, several formats.
For an ongoing ecommerce client, I developed packaging across a dry shampoo bottle and a set of smaller product labels. The work keeps the product line cohesive while giving each format a clear, finished presence.
Dry shampoo packaging and product-label system.
A creative partner for packaging and beyond
From one label to a full line.
From a single product label to a multi-item line, I help brands turn product ideas into packaging that is clear, distinctive and ready for the real world.