Ecommerce & brand work
Trade Show Graphics & Product Identity
Since 2023, I've created exhibit graphics, event backgrounds and product identity for an advanced photonics engineering company.
Trade show graphics · Product identity · 2023 – Ongoing
Visual systems built for the show floor
Graphics that hold up at a completely different scale.
Trade-show artwork has to work differently than a brochure or website. It needs to read from across an aisle, carry through a three-dimensional space and remain consistent from every viewing angle.
For this program, I developed the branded graphic system applied across walls, counters, and overhead elements, creating an environment that communicates the client's technical expertise with clarity and confidence.
Custom booth design with bold environmental graphics and product-zone messaging.
Rear booth view, carrying the brand across every visible angle including the private meeting area.
Product identity with a technical foundation
A mark grounded in precision.
I also created a product identity for a separate internal product group within this company. The mark uses interlocking geometry that structurally aligns with the composition of a crystalline form, creating a distinctive identity grounded in precision and engineering.
An ongoing creative partner
Still the go-to for this client's visual system.
This client continues to bring new trade-show, event and product-identity needs to a creative partner who understands the brand and can extend its visual system across high-impact physical and digital touchpoints.