Ecommerce & brand work
Shopify Ecommerce & Email Design
Since 2020, I've supported a natural wellness ecommerce brand across Shopify, Klaviyo, SEO, packaging and social — growing from an email redesign into a full creative partnership.
Shopify · Klaviyo · Packaging · Social · 2020 – Ongoing
From email redesign to a creative partnership
What started as one project became an ongoing role.
This client first brought me in during 2020 to redesign its email marketing. As the work evolved, I became its ongoing creative and ecommerce partner, supporting the brand across the customer journey.
I now help maintain a cohesive presence across Shopify, Klaviyo, SEO, product packaging, social media and campaign graphics.
A connected ecommerce experience
Site work that clarifies the product story.
I support the Shopify experience through site updates, SEO-focused content, product-page design, merchandising and campaign graphics. Each update is designed to clarify the product story, support organic discovery and remove friction from purchase.
Shopify homepage combining brand education, product storytelling and conversion paths.
Mobile product experience with education, purchase options, bundles and trust-building details.
Campaign creative that keeps pace with the brand
Email, social and packaging, all under one roof.
Alongside ecommerce, I design and deploy Klaviyo campaigns, create social graphics, develop product packaging, and manage sourcing and print coordination. I also use a custom creative-production workflow to develop polished product-placement visuals and campaign concepts efficiently, while directing and quality-checking every final asset.
Promotional and customer-credit email campaigns, designed and deployed in Klaviyo.
Six years later
One long-term creative partner.
The brand can bring a sale, new product, packaging need or site priority to one creative partner who knows the business and can move the work forward.
I also designed the dry shampoo packaging and label system for this client.